This ongoing series is designed to help you master the art of blogging within the world of Second Life. In particular writing and growing your Second Life blog. When I say ongoing series, I mean ongoing series. There is A LOT to get through. If you remember in my “How to Write a Second Life Blog” post, we began by exploring the essentials: keywords, hosting, and images. Those are integral, of course, but to truly grow you need to go beyond the basics. Today, we jump into the bedrock of a successful blog—cornerstone content—and match it with satellite content. We will also take a more in-depth look at user intent. The past discussions were basically just prologues. Now we go further into the crux of how to grow your Second Life blog.
Your Second Life Blog’s Pillar | Cornerstone Content
Cornerstone content is the nucleus around which the atoms of your blog orbit and will massively help when you start growing your Second Life blog. Think of it as the most important and prominent pieces on your blog, where everything else you create points to. This content should be timeless, packed with insightful information, immensely valuable, and reflective of your blog’s core mission.
Let’s use examples that aren’t already on this site. Something popular that makes understanding it a bit easier. Suppose I own a virtual real estate business. My cornerstone piece could be “The Ultimate Guide to Virtual Real Estate in Second Life,” filled with tips that never lose relevance, such as choosing prime locations or understanding virtual property rights. This is the kind of post that readers will bookmark, share, and return to, time and again.
A cornerstone article isn’t a fly-by-night affair—it requires a lot of curation and regular updates to keep pace with the evolving Second Life landscape. Additionally, it’s optimized intensively for SEO to make sure it stands out. It’s the kind of content that naturally earns backlinks, pushing your blogs visibility.
Growing Your Second Life Blog | Building Satellite -Content
Now, think of satellite -content as the web that catches your audience and guides them to your cornerstone pieces. Every blog post I make, including this one, serves as a pice of satellite -content. Take, for example, my first post in this series, “How to Write a Second Life Blog.” That is the cornerstone content in this context. This current piece you’re reading is satellite -content, designed to connect, expand and reinforce the information from the main post.
Satellite-content comes with a strategic role: to keep your readers engaged while subtly leading them to your cornerstone content. Each piece of satellite -content should have its own value while simultaneously pointing back to your pillars. How do you achieve this? Through internal linking, carefully chosen topics that complement your cornerstone posts, all with internal links back to your original post.
Growing Your Second Life Blog | Mastering the Four Types of User Intent
Latching onto user intent is like reading the minds of the residents of Second Life. It’s sort of giving them what they didn’t even know they needed. There are four main types of user intent: informational, navigational, transactional, and commercial investigation. Knowing these is like having a map to your readers’ desires.
Informational Intent | The Quest for Knowledge
Users with informational intent are on a quest for knowledge. They have questions, and they’re looking for answers. In Second Life, these could range from “How to create an avatar?” to “What are the best ways to socialize in-world?” The search for knowledge is boundless. By writing blog posts that serve as informational beacons, you become a lighthouse guiding readers through Second Life’s foggy landscapes.
Consider a Second Life entrepreneur hungry for guidelines on avatar customization. They have an informational intent. They’re not here to purchase but to learn. Capture that user’s attention by writing posts like “5 Tips for Creating a Unique Avatar in Second Life,” filled with examples from avatar designers and maybe even a personal narrative of your own Second Life identity metamorphosis.
Navigational Intent | The Search for Directions
Then, we have users with navigational intent, looking for a specific destination. If they’re searching for the most popular sex destinations in Second Life, a blog titled “Best Places to Find Sex in Second Life” would serve as their map (are you getting it yet?). As someone who owns an in-world venue, I write my posts with firsthand insights, leading them through everything through my own eyes. That in itself makes the post much more engaging and less drone-like.
Transactional Intent | The Purchase-Ready
Transactional intent indicates readiness to engage in buying something. They’re the ones waiting in line with their Linden dollars. Write posts like “The Ultimate Guide to Second Life Shopping | From Boutiques to Marketplaces,” where you bring your in-world store experience to the forefront, offering them the wisdom they need to spend wisely.
Commercial Investigation | The Comparators
Lastly, people with commercial investigation intent are weighing their options, undecided on where to invest their time and money. For example, they’re debating between one furniture creator and another. Offering comparative insights through posts like “Best Sex Furniture in Second Life ” can sway them your way.
Each user intent requires a different approach, a different flavour in your writing. You need to anticipate needs and leave informational breadcrumbs that lead back to what you’re trying to achieve.
Growing Your Second Life Blog | Strategic Satellite -Content That Links to Cornerstone Content
Strategic satellite -content isn’t just about creating surround sound for your cornerstone content; it’s an art form that enhances the user experience while solidifying the importance of your main posts. In the immersive world of Second Life, where the virtual and real often blend, the satellite -content serves as a bridge, connecting the multitude of experiences one can have. To illustrate, let’s look at writing such content through the lens of my own experiences.
Imagine you are reading one of my many blog posts about businesses in Second Life. Take, for instance, “Creating and Managing a Second Life Business.” This piece might focus on effective ways to set up your business or the nuances of tracking your finances. As informative as this post is on its own, its true power is unleashed when it becomes part of a greater collective.
Each insight shared would include links to related cornerstone content, such as “How to Make Money in Second Life” which what all of these business posts relate back to. The interplay between these articles creates an intricate knowledge library. But how exactly do you build that library?
Understand Your Audience’s Journey
Think of your reader’s journey through your blog as an exploration of Second Life itself. As they look for advice on starting their virtual shop, they might stumble upon your post on identifying profitable niches. Within this article, you’d strategically place internal links to your cornerstone content—perhaps a step-by-step guide on setting up their first Second Life store—which in turn links back to other satellite -content, creating a loop of engagement.
Offer Value with Every Turn
Every satellite -content piece should stand on its own merit, offering unique value while being inherently connected to cornerstone articles. My post, “Second Life Scripting Basics,” not only provides readers with the absolute basics of scripting but uses advice from my flagship content which is “Master Building and Scripting in Second Life” This grows the reader’s understanding and encourages them to go deeper into the subject.
Here’s a basic simplification on it. How many times have you opened wikipedia for one thing and an hour later you’re still following links? Does that picture now start to become a bit clearer?
Optimize for Context and SEO
When creating strategic satellite -content, both context and SEO are really important. Use keywords that align with your cornerstone content but also cater to the specific focus of your satellite-post. For example, a post called “Second Life Event Planning: From Concept to Virtual Reality” would target event planning, with SEO elements written in to lead the reader to other cornerstone posts on Second Life entrepreneurship.
Link, Link and Link
Link placement is really important; too random, and the purpose is lost. Careful consideration as to where and how you connect your posts determines the reader’s experience. Make the links natural, conversational, and relevant to the context. A statement like, “If you remember in my “How to Write a Second Life Blog” post,” written with a hyperlink, can act as an irresistible call for readers to explore your cornerstone content further.
Simply put, when it comes to satellite -content, think of interconnectivity. Each blog post I write combines my own Second Life experiences and professional endeavours. For instance, a post on “How to Emote in Second Life” wouldn’t be complete without a link to my cornerstone content on how to have sex in Second Life.
Growing Your Second Life Blog | Further Reading
How to use cornerstone content to increase blog traffic – https://www.productiveblogging.com/cornerstone-content-increase-blog-traffic/
Cornerstone Content: Overview – https://copyblogger.com/how-to-create-cornerstone-content-that-google-loves/
What is User Intent? A Beginner’s Guide – https://www.pollycloverwrites.com/blog/what-is-user-intent