By Jess Last Updated on: 17th January 2025, 05:31 pm
I usually keep politics far away from this website. It’s not what this site is for, and honestly, I think we all need a break from that kind of noise. But now? I don’t have a choice. The governments new UK ID verification law for adult content sites hits directly at what this site stands for. Before reading any further, it’s very important to note that I am fucking mad and the wording of this post reflects that.
As a UK-based website, this change doesn’t just concern me—it downright terrifies me. I create content partly centered around sex and Second Life. Scratch that—it’s not just “part” of what I do; it’s almost everything I do. And the magic of Second Life, the thing that makes it so special, is the anonymity.
When you interact with someone in Second Life, you rarely know anything about who they are outside of it. That’s part of its charm and part of what makes it a safe, creative, and open space. This site has always reflected that. I’ve worked hard to make it a place where you can come, enjoy, and engage without worrying about your identity. But thanks to this new law, all of that is under threat.
Most of my traffic comes from the UK, with the USA following close behind. But now, with this law officially in place and a March 2025 deadline looming, I’m left with one burning question: what the fuck happens next?
The March Deadline | What This Means for Sites Like Mine
Ofcom has laid it out: by March, every site that hosts adult content in the UK must implement ID verification technology. Dame Melanie Dawes, Ofcom’s chief executive, stated:
“For too long, many online services which allow porn and other harmful material have ignored the fact that children are accessing their services. Either they don’t ask or, when they do, the checks are minimal and easy to avoid. That means companies have effectively been treating all users as if they’re adults, leaving children potentially exposed to porn and other types of harmful content.”
Let me be crystal clear—I’m not arguing with the basic premise here. Kids shouldn’t have access to adult content. But the problem isn’t on me or other site owners to solve. The real issue lies with parents and ISPs.
There are countless tools available to parents to block adult content—parental controls, monitoring apps, even simple settings on devices. If you can’t be fucking bothered to use these tools to protect your kids, why should the rest of us pay the price?
Let’s not pretend this law is some altruistic move to shield children. It’s yet another example of punishing the wrong people instead of addressing the root of the problem. As website owners, we’re being treated like villains when the real issue is a lack of accountability from parents who can’t or won’t use the tools available to them.
Is This 1984 in Disguise?
Honestly, it’s hard not to feel like we’re living in George Orwell’s 1984. At this point, it’s less a dystopian warning and more of a fucking manual. The erosion of privacy and freedom under the guise of “protection” is happening in plain sight, and too many people are either blind to it or too apathetic to care.
Here’s the reality: you can say and do whatever you want, as long as it fits the narrative of the people who get to make the rules. Step outside those lines, even with a logical, harmless viewpoint, and you’re cast out. That’s not freedom. That’s control disguised as morality.
This law isn’t about keeping kids safe. It’s about making the government feel like it’s doing something, regardless of the fallout for everyone else.
The Financial and Privacy Costs Are Absurd
Let’s talk about the actual cost of implementing these ID verification systems. It’s astronomical. Yes, this website makes me a decent income, but the honest truth is I’m not sure it’s enough to justify these changes. Setting up the required technology isn’t only expensive, it’s also a logistical nightmare.
And that’s not even the worst part. These systems demand users provide sensitive personal data, like credit card details or even facial scans. Think about that for a second. It’s a massive invasion of privacy, forcing people to hand over data they shouldn’t have to share just to access legal content.
Then, to protect that data, I’d have to pour even more money into additional security measures. I already run a tight ship with multiple layers of security—no, I’m not outlining them here because I’m not about to hand someone a blueprint for hacking my site. But even with those safeguards, the risk of data breaches skyrockets when you’re dealing with this level of sensitive information.
Here’s what the government seems blind to: pushing these regulations onto legitimate platforms doesn’t solve the fucking problem. It just drives users to sketchy, unregulated, and illegal sites. Sites that won’t have security measures, that won’t care about age verification, and that won’t be held accountable for the harm they cause.
The whole purpose of this law is defeated when users abandon safe platforms for underground ones. It’s fucking infuriating.
Why Is the Burden on Us?
Why the hell is this burden being dumped on us, the website owners and content creators? Instead of addressing the real issue—parental oversight and education—the government has decided to turn our industry into the scapegoat. It’s lazy policymaking, plain and simple.
This isn’t the solution. It’s a slap in the face to those of us who’ve worked hard to create secure, responsible spaces. It’s an attack on our livelihoods, our users’ privacy, and the freedom of adults to be fucking adults and engage with content responsibly.
This heavy-handed law is nothing short of oppressive. Protecting children is important and I will never argue with that, but it shouldn’t come at the cost of stripping adults of their rights or driving people toward unsafe alternatives.
A balanced, effective solution is possible. But this? This isn’t it.
What’s Next for This Website?
So, where does this leave me? Where does this website stand when March rolls around? Honestly, I don’t have a clear answer right now. There are options, but truthfully none of them feel great.
Option 1 | Block UK Access
The first option is to leave the site as it is but block access to UK users. Technically, it’s doable. But practically? It’s a disaster. The UK makes up the majority of my traffic, and most of my affiliate income from Lovense comes from UK visitors. Losing that audience would be a massive hit, both financially and personally.
Option 2 | Comply With the UK ID Verification Law
The second option is to invest in the tools and systems needed to comply with the UK law. This would keep the site accessible to everyone, at a huge cost, as long as UK visitors were willing to verify their identity. But let’s be real—this option sucks too.
One of the things I’ve always loved about this site is how anonymous and private I made it for you. Asking people to provide personal data to access the content goes against everything I’ve built here. There’s a reason why adding your email address to the comments section is optional. Even if it reduces the impact of traffic and income loss, it’s not a choice I feel good about.
Option 3 | Shut It Down
And then there’s the final option—the one I don’t even want to think about. Shutting down the site.
If it comes to this, it would be heartbreaking. Three years of work, memories, and growth, gone. My income? Gone. Sure, I’m resourceful enough to figure out another way to grow an income, but this site is more than just an income stream for me. It’s a passion project. A community. A place I’ve built from the ground up and poured my heart and soul into.
But the reality is, this might have to be on the table. And I fucking hate that.
Where Do We Go From Here?
Right now, I don’t know what happens next. I don’t know which path I’ll take or where this site will be when March comes around. All I know is that this law is a disaster. It’s fucking stupid, it’s short-sighted, and it’s another example that there’s too much power with people who have no idea what the fuck they’re doing.
Whatever happens, I know that the next two months are going to be extremely stressful for not just me, but for all UK adult content creators. But until then, I’ll be posting as much filth as I can, I hope you’ll join me on the ride.
Until next time.
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A bunch of states here are blocking porn sites for the same reason. When did adulthood start feeling more restrictive than childhood?
I really hope this doesn’t go through. it’s so upsetting to think that this is the world we live in, and it makes me angry. i’m sorry you’re dealing with this, jess.
How ridiculous is this? “Rah rah, let’s protect children,” they say. They’re only protecting the big corporations that can afford this while driving small businesses and creators into the ground. Corporate greed at its finest.
The point that they really miss, is that the rules are absolutely, totally useless…because most of the internet, and most of the adult content on the internet, does not sit in the UK. This rule, like most of the rules affecting the internet have been written by people who clearly don’t understand the internet. They think that the totality of the internet is Facebook and Instagram and Google and Pornhub. (In fact I’m pretty sure that a lot of older people do think that Facebook is the entire Internet.) They think it’s a *service*, like a cable TV provider. This law will kill domestic business and risk the privacy of the few people who do sign up for age verification and everyone else will simply find their porn on the zillion sites that don’t do business in the UK.