Becoming a Second Life Fashion Blogger | We Don’t Say the B-Word (Blog)

Last Updated on: 1st January 2026, 11:20 pm

My name is Eve and I’m a blogger. I know, right? Shocking revelation considering you are reading these words on Jess’ blog. I have been a Second Life fashion “blogger” for a couple of years now. For those in the know, the word “blog” has taken on a different meaning within the context of Second Life. Jess has very graciously invited me to write about my experiences in the semi-glamorous world of Second Life fashion. I am honored to have this opportunity to serve as your guide to Second Life Blogging.

What Does “Blogger” Mean in Second Life?

Traditionally, blogs are written. Like the one you’re reading. Bloggers, generally, are writers. The word has been co-opted by the Second Life Fashion world. It is used to describe pretty much anything that promotes products sold in-world. In the early days, way before my time in SL, fashion blogs were written. Some still are, but many have switched to pictorials with the written portions dedicated to store links and credits. It is admittedly a bastardization of the term, but it is common within the Second Life fashion community. Just don’t let Jess hear you say the “b-word” about a photo.

Using the expanded definition, anyone who posts anything about Second Life in any form of social media would be considered a blogger. Just posting a screenshot on Primfeed or Flickr checks the box. But most would consider Second Life blogging to be more involved than just posting pictures. The distinction that I make is between sponsored and unsponsored content. I have been taking pictures of my Second Life outfits since I started in SL. But I didn’t consider myself a blogger until I started seeking out sponsors a couple of years ago.

Understanding Sponsorships

A “sponsor” can be any creator or designer within Second Life. Generally speaking, a sponsor makes a product available to bloggers in exchange for pictures or write-ups that promote their creations. Most of the well-known stores in Second Life have an organized team of bloggers. Or a new store might have a small, informal team. Some creators even serve as their own bloggers. Every sponsor will be different. They have their own individual wants and needs for their brand. As a blogger, you will need to figure out what your sponsors need from you.

How to Get Sponsors

But first, you ask, Eve, how do I get a sponsor? For me, that was the first obstacle I faced. I found it intimidating to put myself out there. There are several blog management platforms in Second Life. The most common of them is Blogotex. Setting up a Blogotex account is a good first step for any potential blogger. Other platforms include Allomancy and Easy Blogger. There’s no cost to you as a blogger to set up these accounts. All expenses are borne by the sponsors.

Many stores have a sign that links to their platform of choice. If you’re not looking for them, you have probably walked past dozens of them in world. A more efficient way to find sponsorships is to look for Blogger Search ads. You’ll find these on Second Life social media. There are a couple of good resources that round these ads up for convenience. My two favorites are Blogger Classified and Blogger Searches.

Before you start applying to sponsors, you will need to create a portfolio. Sponsors will want to see what you’re capable of before they add you to their team. If you’re not already doing so, take pictures. Get into a routine of taking pictures and posting them on the social media platforms of your choice. In future installments, I’ll talk about ways to improve the quality of your pictures and how to grow your audience. But the first step is just to start posting pictures. Over time your work will improve and your audience will grow naturally.

Promoting Yourself as a Second Life Fashion Blogger

The most important thing is to get your name out there! As a blogger, you won’t just promote your sponsors’ brands. You are a brand yourself. There is a symbiotic relationship between a blogger and their sponsors. By promoting dresses, make-up and accessories, you are also promoting yourself. (I highly recommend reading this blog post. Every bit of it applies to building your individual brand.)

While mutually beneficial, the blogger-sponsor relationship is also transactional. Sponsors give you their products for free and they want something from you in return. An upstart blogger with a handful of followers isn’t as desirable as someone who has build a larger audience. Sponsors are looking for bloggers who can get the word out about their latest events and products.

Handling Rejection in Blogging

Which brings me to the last point I want to make in this introductory article. The hardest part of blogging for me is rejection. Bloggers need to have a thick skin. Even now, a fairly high percentage of my applications end in rejection. Sometimes they come with nice, encouraging letters and sometimes they don’t acknowledge you at all. I don’t care who you are, rejection hurts. You need to be prepared for that.

So why subject yourself to possible rejection? Blogging in Second Life is a roller coaster ride full of highs and lows. Nothing beats the feeling when you get accepted onto the team of a store you love! The thrill of seeing a new release and knowing exactly what you want to do with it. The pain of rejection is temporary but the successes go on.

An Invitation to Blog

Have I piqued your interest? Would you like to take a stab at blogging? Heck, would you like to work with me and help promote the fabulous X-Sisters brand! Well, here is an opportunity to do all of those things. The X-Sisters Store is currently accepting applications for new bloggers. All you have to do is fill out this application and you can get started on your blogging career!

If you have any questions, please comment below! I’ll expand on all of these topics in future articles. I look forward to exploring the world of “the B-word” with all of you here at the blog!